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Application Design 1 - Project 1 : Project Proposal : Lifestyle Mobile Application


07/04/2023 - 0/0/2023
Week 1-Week 14
Tan Pei Yun / 0345386
Application Design 1 /Bachelor of Design in Creative Media
Task 1 - Project Proposal :  Lifestyle Mobile Application 



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TASK 3 - 




Instructions
 


Task 1 : Mobile Application Proposal 
➔ ➔ ➔ timeframe / Week 01-04  

In this project 1, we are required to create a proposal documentation for the mobile application project. We are required to redesign an existing app that we find unsatisfactory in terms of the user experience or interface design and its subject to preliminary approval by the module coordinator. 

We, students need to do surveys, interviews, market studies and research on the selected topic. The document should also include key features of their mobile application and provide clear flowchart of the app. The document will determine whether or not the mobile application idea is good to continue to the next development phase. This task is an iterative process whereby during the assignment period, students are free to get feedback from their peers and module coordinator to further refine their idea. 


  Progress  

➔ Google docs (Research /Analysis 3 apps)

1. E-book app (Kindle)
2. Music app (Musi)
3. F&B app (GongCha)

Fig 1.0 Research and analayse about 3 apps ideas in Docs

Based on Mr. Shamsul's suggestion, we were advised to create a list of three ideas in a Google Sheet and analyze the main functions and features of these apps, along with their strengths and weaknesses. Initially, my idea revolved around an e-book application, which I found intriguing. However, after the feedback session, I decided to shift my focus towards developing a food and beverages-themed application, which is another idea that I am genuinely interested in exploring and pursuing about.


➔ Miro-board

 
During the initial stages of the process, I utilized a Miro-board to brainstorm and note down three different application ideas. The purpose of this exercise was to explore various possibilities and evaluate their potential for development. After that I began to do the finalize ideas and create the proposal slides

Link to miro-board : Miroboard_3_App_Ideas
 

➔ Finalize proposal ideas

1. E-book app (Kindle) ❌ 
Although I had already done the first proposal slides about e-book app but still it was not approved proposal, due to the limitations can be done in e-book app as the E-book apps often require specific user interactions, such as bookmarking pages, highlighting text, or making notes. Redesigning these interactive features while maintaining a user-friendly and intuitive interface can be a complex task additionally can be challenging to do at the same time. 

However, I I still gained valuable insights and experiences throughout the process. I still received valuable feedback from my lecturer and friends where it really allowed me to reflect on my initial concept and make necessary adjustments. It taught me the importance of being open to feedback and adapting my ideas based on constructive criticism.
Fig 2.0  (First Proposal Ideas) E-book mobile application proposal slides 



2. Food & Beverage app (Gongcha) ✅

Fig x Exploring in app store about F&B applications

After receiving feedback, I became more cautious and selective in my approach about the application. I decided to explore different avenues and gain inspiration by thoroughly examining various apps. I began browsing the app store and scrutinizing my phone screen to discover potential ideas that able works for redesign the app.

During this exploration, I came across a bubble tea app that caught my attention. As I delved deeper into its features and functionalities, I realized its immense potential and the growing popularity of bubble tea among users. This intrigued me and sparked my interest to pursue a food and beverage application, specifically focused on bubble tea and therefore I decided to choose GongCha Application.


Fig x Ratings in app store about GongCha application

The low ratings of 1.8 for the GongCha app in the app store indicate a significant level of dissatisfaction among users. Where I could delve deeper into understanding the reasons behind such low scores in order to address the issues and improve the app's performance. 

Fig x Scrolling in GongCha application

Starting by on-boarding I could noticed that the technical issues such as bugs and errors which can significantly impact the app's performance and user experience. Imagine if users frequently experience disruptions or encounter errors while using the app, it can lead to frustration and dissatisfaction.


➔ Final Proposal Slides - GongCha App 
Fig x Final Proposal Slides - GongCha Mobile application 

Feedback 
Week 4 - 27/04/2023
During week 4 , I was given feedback from Mr Shamsul where he was concerned about the choice of my first app - Kindle. As the app does not have any interesting feature besides providing access to reading materials. So he suggest that I have to choose an different app for the project


Reflection 


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