Collaborative Design Practice - Task 1

23/04/2024 - 08/05/2024
Week 1 -Week 3
Tan Pei Yun / 0345386
Collaborative Design Practice /Bachelor of Design in Creative Media



Instructions 

 

Timeline

 



Stage 1 / Research 

  • Understanding and read the brief provided
  • Contextual research 
  • Competitive Analysis with 3 different 
To make sure are on the right track. Jacq, our leader requires us to follow like the same step as our previous module where we can start on contextual research, where we can get deeper understanding about our project about. On my side, I try to do discovered 3 application that is able to relate to QuantoCube.

Contextual Research - 3 Types of Services App


1. Houzz (Based in USA)

Offers a wide range of features and tools that facilitate the design, construction , renovation , systems & appliances remodelling, decorating of homes and many more

  • Excellent app that not only provide services but also having a discussion area that allowing users to connect with each other and share their experiences, ideas, and advice.
  • Houzz app also able to save some inspiration gallery ideas for the current trends idea of interior / exterior

User Interface

  • Comes with both light and dark mode
  • Most of the buttons are in vibrant green / turquoise
  • Illustration / Icons are in green and yellow tone
  • The navigation bar is effective , straightforward and easy to understand within 4 option (home , notification , ideas book and profile)
  • Under the search bar theres 4 more button ( ideas , pros , stories and discussion )


2. Urban Company (Based in India)

Offers a range of book at home services, including cleaning, plumbing, carpentry, appliance repair, painting, even beauty & spa at home, and more, just in one mobile app.

Aims :

  • Empower more professionals to deliver services at home, providing a full-stack approach that includes financing, training, and product support.
  • Provides job opportunities for service professionals, offering a platform for them to grow their business and deliver services to customers at home.


3. Jom Renovate  (Based in Malaysia)

Connects various professional in the construction industry, including engineering, procurement, construction, and commissioning, to provide home renovation services for house owners

Based on Jom Rennovate

  • Provided services more onto house renovation part ( Tiles , Structure , Architect...)
  • Include feature like able to compares prices
  • Can view the project progress
  • Real-time chat system with contractors / customer service
  • Has both website and a mobile application



Stage 2 / Ideation

  • Moodboard 
  • Art Direction

Ideation Moodboard in Canva Whiteboard

QuantoCube Pinterest Board

Link : QuantoCube-Pinterest-Board

During this stage, our leader, Jacq guide us where we can started about ideation in the art direction of this application and also some brand identity about QuantoCube. I create a Pinterest board link where I put some of the interesting find that could apply into QuantoCube. I try to find some interesting and potential logo design ideas , user interface design , and also social media posting lastly about colour palette that able to apply for QuantoCube.

Art Direction : 

  • Logo 
  • UI / UX Application
  • Social media posting 
  • Colour Palette 

Art Direction : Logo 

When it comes to logo style, I lean towards minimalist designs. I've learned from past experiences, including feedback from previous designers during my internship, that simplicity often communicates concepts best. However, it's worth noting that creating a simple design can sometimes be the most challenging task. For the logo style I envision, I'm considering elements like a spanner, house, cube, contractor, and possibly incorporating a lettermark, like the alphabet Q. We also have voted some of the potential and began some rough sketches for the logo ideas.


Art Direction : User Interface

For the user interface of the application, My preferences are more towards for a clean style, as you can see from the moodboard. Although dark mode seems to be interesting and attracting, the final decision will depend on the majority vote. I have also included potential features for QuantoCube, such as expense tracking, various service types, community interaction, user profiles, pricing, and more

Art Direction : Colour Palette

Colour Palette will be more towards to orange or yellow-orange tone as the yellow orange tone. As this 2 colour constantly reminding of the contractor uniform and also the cap. And it will be easier to convey the idea and also give some impression to the audience.

Art Direction : Social Media 

For social media posts, I believe using realistic images of people can effectively convey the idea and build trust in the service. Authentic photos of real users can help potential customers relate better to the content and feel more confident about the service.


TASK 1 - Create Empathy Map & Define Problem Statement

Process

WEEK 1 - 23/04/2024

First Class in CDP 

We were form into group and get to watch the video pitching also read through the brief and understand what is the project about. After reading the project brief. This project was about design an application that is able to bridge the gap between new homeowners and skilled contractors. We were also been notified to create a drive folder that able to put our group file and also a weekly group members assessment where we have to rate our group members based on their contributions to this project and also with their attitude. 



WEEK 2 - 01/05/2024
Contextual Research in Canva Whiteboard 

After we knew that every week that we requires feedback session with Ms Lillian. This week we get into more productive and also having planning and more teams meeting discussion. As in week 3 is our submission for Task 1, we will need to get everything together and do our best. Jia Hui suggest that we could split task and able to start everything else to have some progress. I am tasked to do homewoner empathy map. I collaborate with Jacq and we were manage to done in within 30 mintues and also keep looking back at the project brief to make sure we able to connect them to the empathy map of homeowner and also contractors


Contextual Research in Canva Whiteboard 

To make sure are on the right track. Jacq, our leader requires us to follow like the same step as our previous module where we can start on contextual research, where we can get deeper understanding about our project about. On my side, I try to do discovered 3 application that is able to relate to QuantoCube. 

Meeting Night with MBTIC3

Homeowner - Empathy Map


We also have a meeting where to share our own insight from contextural research , also since everyone doing different task , we have to explain what we have done which also kind of like a "little presentation" to make sure we understand what everyone have does. We also have discussion about empathy map , user persona and user journey map.
Homeowner & Contractor Google Form Survey

Survey data will be help us in enrich our analysis but also provide actionable insights, there we have created a survey form for both contractor and homeowner for understanding the perspectives and preferences of both parties involved in the home improvement process. It was slightly rush to do and find as many homeowners and also contractor , I try to reach out some of my friends and family to help for fill up the form. Thank God able to manage to collect the data before the presentation. Thanks to other group members too , we managed to collect enough of participants to do our next step of data analysis.


WEEK 3 -  08/05/2024

Survey Data Analysis : Homeowner & Contractor

Carmen and Jun Zhe were responsible for data analysis, where they analyzed the gathered information. Meanwhile, others began inserting the information into the presentation slides and project documents. I was in charge of the project brief and challenges. Additionally, if any changes are needed, Jacq will list them out for us to address.

Logo Sketches Ideation

Logo Sketches Ideation

This week, we have vote some of the potential ones and  I also been working on logo ideation sketches and transforming them into Illustrator to refine and add rationale to each design.




Submission
Presentation Slides - Collaborative Design Practice  [ Group 3: MBTIC3 ]



Project Document - Collaborative Design Practice  [ Group 3: MBTIC3 ]


Canva Whiteboard  - Collaborative Design Practice  [ Group 3: MBTIC3



Feedback

Week 2 - 01/05/2023:
In this module, our main goal is to foster collaboration among the lecturer and your team members.

Week 3 - 08/05/2023:
It's commendable that your group demonstrates critical thinking skills. However, be mindful not to overcomplicate things due to time constraints.


Reflection
Through this module, I have come to appreciate the diversity in everyone style and approach. However, what I find most valuable is our ability to collaborate, actively participate in meetings, and share feedback and ideas with one another. Sometimes I tend to be slightly shy, "Is it okay to say this?" , luckily since most of us are familiar with each other it still be slightly comfortable with each other. Although most of us is pretty introvert  , but I believe each of us have our strength that 

At the start, Jacqueline and I noticed some similarities between this project and our previous module. This familiarity gave us confidence, knowing that we could leverage our past experiences to excel in this task. Moving forward, I hope we can continue to build on our strengths, further strengthen our collaboration, and contribute even more till the end success of the project. We can do it ! MBTIC3 ~

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