Experiential Design - Project Proposal

07/04/2023 - 0/0/2023
Week 1-Week 14
Tan Pei Yun / 0345386
Experiential Design/Bachelor of Design in Creative Media
Exercises & Lectures Notes 

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Task : Experience Design Project Proposal

Based on their findings in Task 1, we are required to come up with an experience design project from a subject/topic of our own choice. This can be anything from screen experience to physical space experience. Therefore we are required to create a professional experience design proposal document that explains the project idea and how will the experience be for the user. 

The proposal should contain analysis of current experience, comparison with similar solutions and how it can be better, Sketches to visualize the experience, Mock up design of how the final outcome should be from the user’s perspective. The project looks to develop the students’ understanding of what is an experience design and their creativity to come up with a good, unique, and magical experience design. It also looks to their ability to analyze, explain and breakdown their ideas into a proposal document.

Lectures Notes 

Week 5 - 05/05/2023

Keynote : 

During Week 5 ,we delved into various design terminologies that are fundamental to creating exceptional user experiences 
BX - Brand experience
XD - Experiential Design
UX - User experience 
UI - User interface 
IXD - Interaction Design 
SD - Service Design 
IA - Information Architecture 

CX - customer experience

Group Activity 

Fig x Miro Board - User Journey Map Activity 

During Week 5, we had a group activity in which we collaborated on creating a User Journey Map using Miro board. The user journey map scenario is about a user decides to go to Starbucks at Syopz Mall for coffee or a snack. He/She do not have any specific drink in mind and want to browse the menu when arrive the coffee shop. Therefore this activity provided us with a practical application of User Journey Mapping, enabling us to empathize with the user and able to identify pain points and also gain points.

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Progress 

About AR ZOO 

Product / Mobile application 

The AR Virtual Zoo Application will utilize a combination of 3D models, animations to create a realistic and captivating virtual zoo environment. Users will be able to navigate through different zoo exhibits, view detailed animal models, hear animal sounds, and access educational content such as videos or fun facts.Users are able to integrate AR with the 360 Tour map , as it will combine the AR elements with the 360 footage to create an immersive AR Zoo virtual experience. Users will be able to navigate the virtual tour, interact with the AR elements, and learn about the animals and their information

Mock-up 

I create some mock-ups where it helps showcase the layout and communicate the design concepts of the AR Zoo app .When users tap on the animal icon they can access information about the specific animal. Scanner detects a specific animal, and provide the information about that animal including its species, habitat, diet, behaviour, and their interesting facts . 

Access to animal information with AR Scanner

• Allows users to scan animal using their device's camera
• User scans an animal, it will overlay relevant information, images, and interactive 3D models of the animal on the device's screen
• User able to click detail button for more information the specific animal
• Scanner detects a specific animal, it provides instant access to detailed information about that animal
• Provide descriptions of each scanned animal, including its species, habitat, diet, behaviour, and interesting facts
• Users can swipe through the information and delve deeper into the animal's characteristics and natural history
• Environmental Sounds / Sound effect of the animals will be played to create sense of realism and engagement

On-boarding page

• Start with welcome message that sets the tone for the app experience
• Catchy phrase that captures the essence of the AR Virtual Zoo
• App will be loads up with logo and the user tap explore button to begin

Interactive zoo map

• Allow to zoom in and out of the map to explore different areas of the zoo in detail
• Mark the different animal exhibits and attractions on the map using icons
• When users tap on the animal icon they can access information about the specific animal

Mood-board 

I have curated a mood board that embraces a green theme and captures the essence of nature, wildlife , including some illustration, poster  of landscape , animals , forest and others . Mostly, I get inspired by the colours , which look soothing to the eye.

Final Proposal Slides - AR Zoo

 Final Proposal Slides - AR Virtual Zoo App

Final Proposal Slides Presentation - AR Virtual Zoo App

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Reflection 

In the early stages of the AR Zoo proposal, I found myself facing uncertainty and doubt. The idea of creating an augmented reality experience for the zoo seemed like a massive undertaking, and I couldn't help but wonder if I would be able to pull it off. Doubts crept in, and I questioned my abilities and the feasibility of the project. However, I knew that a positive mindset was crucial to overcome these challenges. I reminded myself of the reasons why I was passionate about this project in the first place - to bring joy and educational value to zoo visitors, and to create a unique and memorable experience for myself in this project too